Case Studies
BREADCRUMBS
Key Success Cases – CBS BrandPulse
Japan Tobacco International (JTI) – HQ
- Global Consumer & Retail Advanced Analytics
- Optimized Portfolio Strategy across brands and regions resulting in increased SOM% in key markets
- Global Market Forecasting Platform across conventional and RRP tobacco industry
- Optimized global investment strategy
NIS – South East Europe
- CRM – personalized customer offers, shopper segmentation and smart targeting
- First retailer overall in SEE to fully personalize shopper offers and communication
- Double digit YoY loyalty sales value increase and customer churn decrease
Ipsos Adria and MENA
- All insights from most complex consumer tracking programs over 30+ FMCG categories to brand owners
- Deliver media consumption tracking program
- Connect media and consumer tracking for holistic marketing campaign design
Key Success Cases – RetailConnect
Shell (MotorOil) Croatia
- Central Retail system, Wholesale, ERP
- Retail Organic growth 450+% in 5 years
- Wholesale and distribution YoY 20%+
- Optimized global investment strategy resulting in increased OCC
NIS – South East Europe
- Run all retail business operations (Head Office Retail System and BI)
- Supply chain and assortment optimization. Operating Profit increase each year since production
- Double digit YoY loyalty sales value increase and customer churn decrease
PerSu
- POS-BOS-Central Retail-ERP
- Organic growth from 25 shops – 170 shops in 8 years
- From small to TOP 5 performing retailers in Serbia
