CBS BrandPulse
CBS BrandPulse Overview

CBS BrandPulse offers analytics for full understanding of consumers, market landscape and trade.

It enables brands to fully connect to consumers and create marketing strategies to optimally segment, smart target and activate them.

Get all insights centrally & quickly​

Segment, Target and Position​

Convert Insights to Actions​

BrandPulse: Enabling Data Driven Brand’s Strategies
Analytics to Actions Flow with BrandPulse
Marketing & CRM

Discover All Research and Sales Insights

Consumer Segmentation & Customer Journeys
Product Portfolio & Pricing Optimization

Consumer & Shopper Smart Targeting
Sales & Trade

Sales Network Smart Targeting

Sales Forecasting and Drivers Analysis
Basket & Switching Analysis

Personalised Activations: Surveys and Promotions

The ability to fuse and turn M&S data into focused insights and actions,
makes Brand Pulse a instrumental tool for marketers

Full mining of ALL Insights, Across All Data

Consumer And Shopper Segmentations Through Customer Journeys

Product Positioning and Portfolio Strategy
Smart Targeting Customers for Activations from Dashboards
Fast Surveys and Promotions for targeted groups of shoppers
Predictive analytics – Consumer and Sales Drivers and Forecasting

BrandPulse and CBS Services in Analytical Cycle

How CBS and BrandPulse support each stage of analytical lifecycle
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