CBS RetailPulse

RetailPulse: Overview

With CBS RetailPulse, retail chains and e-commerce orgs fully base decision making on most relevant insights, segment and smart target customers with personalized offers and surveys.

Get all KPIs across value chain

  • All procurement, stock and sales KPIs for all dimensions of business
  • Dashboards and cross tabs simplify complex analytics to drag & drop
  • Rich retail and e-commerce analytics
  • Easy creation of custom content by business users

Make customers feel valued

  • Advanced customer segmentations and smart targeting
  • Personalized offers created by AI and guided by business users
  • Customer churn prevention​
  • Customer voice customized surveys

Monetize digital & offline data

  • Smart targeting for campaigns – products, sites, customers​
  • Cross-sell boost with basket analysis and sales predictions
  • Analytics to brands: sales & shopper big data panels​

RetailPulse: Enabling Customer Centric Strategies

Analytics to Actions Flow with BrandPulse

All Insights for Data Driven Strategy of Retailers

Full mining of ALL Insights
(Deep dive into all data dimensions across all KPIs)

Marketing & CRM

Customer Segmentation and Churn Analysis

Customer Personalized Offers and Targeting

Consumer & Shopper Smart Targeting

Personalised Promotions and Surveys

Sales & Purchase

Category Management Insights

Optimize retail operations

Sales Forecasting and Planning
(Sales drivers analysis, planning and forecasting)

Basket Analysis
(Get cross-sell opportunities)

Full mining of Insights -> Across All Data -> Fast & Easy

  • Consolidate all research data and insights discovery in once place
  • Consolidate insights from research, retail audit, shopping baskets and CRM
  • Create complex analysis in easy and guided manner
  • All relevant indicators for all data sources
  • System generated segments and attributes
  • User defined segments and target groups

Customer Segmentations and Churn Analysis

  • Easy and highly flexible segment definition by business users
  • Built-in research and shopping driven segmentations
    • Demographic & Geo
    • Lifestyle & Psychographic
    • Behavioural and change
    • Shopping
    • Media consumption
  • Built-in segments + Easy custom segmentations

Segmenting – Smart Targeting – Activating Customers

  • Target customers directly from dashboards and reports based on any criteria
  • AI supported targeting and proposition recommendations
  • Use built-in and ad-hoc user defined segments for dynamic and easy targeting
  • Use any combination KPI and data component for niche targeting
  • Integrated flow: Segment –> smart target -> activate customers  

Data monetization to Brands

1) Retailer will strengthen relationship to brands and monetize Big Data 2) Brands will get for retailer’s POS, Loyalty and E-comm data:
  • Real-time actionable insights on consumers
  • Most useful consumer  and shop segmentations
  • Most optimal way to target shoppers and campaigns

Personalized Activations Thru Surveys and Promotions

  • Make inishgts actionable from any dasbhaord or report 
  • Quickly setup and launch surveys or promotions to niche targets
  • Use predefined or custom templates
  • Create personalized promotional discounts and send them to POS end E-comm site

Category Management Insights

  • Easily define shops segments with specific operations optimization need and strategy
  • All Category Management Insights in once place:
  • All KPIs
  • All data dimensions across sales network and products
  • Reports – Built-in + easy creation of user specific reports
  • Dashboards – Standard + Custom

 

  • Easily define shops segments with specific operations optimization need and strategy

Sales Forecasting – Predictive Analytics

  • Conduct robust analysis of which factors are driving:
    • Consumer’s choices
    • Sales trends
    • Trends of any CRM and Sales KPI
  • Automate predictive model testing and choose best fit
  • Analyse and extend time series of key drivers

Basket Analysis

  • Understand association rules on SKU, Category or any SKU attribute level
  • Segmentations and segments deep dive:
    • Shoppers
    • Shops
    • Baskets