CBS BrandPulse For Researchers
Consolidated Market Research Advanced Analytics
Wholistic Research Insights Platform
- Consolidate all research data and insights discovery in once place
- Consolidate insights from research, retail audit, shopping baskets and CRM
- Create complex analysis in easy and guided manner
- All relevant indicators for all data sources
- System generated segments and attributes
- User defined segments and target groups
Consumer Segmentations Thru Customer Journeys
- Easy and highly flexible segment definition by business users
- Ready to use segments + Quick & easy custom segmentations
- Define consumer segments directly from reports and dashboards
- Advanced ML based segmentations
- Built-in research and shopping driven segmentations
- Demographic / Geo
- Lifestyle / Psychographic
- Behavioural / Shopping
- Media exposure
- Can be connected to any research component
Consumer Product Switching
- Analyse consumers’ switching between products on all levels (SKU, Brand, Flavour, any product attribute)
- Understand who are the swtichiers and what makes them different to consumer loyal to given brand
- Understand what are the key drivers for switching
- Analyse switching within different consumer segments
- BrandPulse automates switching analysis on all levels so that users can focus on most important trends and their drivers
Product Portfolio Optimization
CBS Media Pulse Components
